Work Experience

Administered and optimized CRM workflows, reducing quote generation time by approximately 90% while improving process consistency and data accuracy.

Maintained and standardized product data across 300+ products to support quoting, reporting, customer communications, and CRM functionality.

Developed automated reporting tools, dynamic worksheets, and operational documentation that improved visibility and reduced administrative effort.

Reviewed pricing and purchase order information to identify discrepancies and support accurate order processing.

Led website improvement initiatives by coordinating with developers and leadership, identifying content issues, and supporting implementation efforts.

Managed website content and digital assets to ensure information accuracy and a consistent customer experience.

Managed Google Ads campaigns and digital marketing initiatives supporting multiple product lines and lead generation efforts.

Administered and maintained company websites through WordPress, including content updates, database maintenance, backups, migrations, and troubleshooting.

Created and launched landing pages, microsites, and promotional campaigns to support new product offerings and business growth.

Managed vendor-funded marketing programs and search advertising initiatives to increase targeted traffic and customer acquisition opportunities.

Coordinated website enhancements and digital projects with developers, leadership, and business stakeholders.

Revitalized an underperforming product category through targeted digital marketing efforts that generated significant increases in traffic and conversions.

Provided customer support for real estate professionals and media partners, resolving platform and service-related issues.

Collaborated with cross-functional teams to resolve operational issues and improve customer outcomes.

Maintained accurate records and documentation while managing multiple requests in a fast-paced environment.

Participated in the company Culture Council, providing employee feedback and contributing to organizational improvement initiatives.

Built client relationships by recommending banking solutions tailored to customer needs, improving satisfaction and retention.

Served as a go-to associate for high-value transactions and approvals, demonstrating trust, accuracy, and attention to detail.

Managed branch operations support, including cash handling limits and procedural compliance, while mentoring peers on best practices.