Skills and Expertise

Bachelor of Arts in Business Administration with dual concentrations in Marketing and Management, complemented by a Google Digital Marketing & E-commerce certificate.

Proven success in streamlining CRM systems, enhancing marketing workflows, and reducing operational inefficiencies—demonstrated by a 90% reduction in quote generation time and improvements in data accuracy and integration.

Hands-on experience in digital marketing, including managing Google Ads, optimizing websites using WordPress, and executing targeted campaigns that revitalized underperforming product lines.

Strong analytical foundation developed through market research coursework and applied in business analyst and marketing roles; skilled in identifying trends, reconciling financial data, and using insights to inform business strategies.

Proficient in Microsoft Excel, Word, Outlook, and Adobe Creative Suite; capable of creating dynamic spreadsheets, visual marketing assets, and automated documentation to support campaign performance and sales initiatives.

Effective communicator and collaborative team member with a customer-centric mindset, shaped by over a decade of experience across banking, retail, and customer service environments.

Quick to learn and implement new technologies with a strong interest in marketing analytics, process optimization, and data-driven decision-making.